A founder story · Consultants & advisors
The Support Queen
The Support Queen: a chapter in Nia Lock's work on what customers meet
Nia Lock is a business consultant and developer, and The Support Queen is the story she has built around everything a customer sees and touches. From Madrid, she works remotely with online and physical businesses around the world. The practice covers SEO, Google Ads, custom website design and development, customer support systems, AI integrations, knowledge bases and crisis management. Custom apps, platforms and automation sit alongside them. Clients choose how the work unfolds. Some take the advice and act on it themselves; others hand it over and have it done for them. Her developer background means recommendations get built, and she looks to fix structure rather than offer advice on tone alone. Read on to see how she describes it.
The Support Queen is a consultancy run by Nia Lock, who works as both a business consultant and a developer.
The Support Queen: a chapter in Nia Lock's work on what customers meet
Its services span SEO, Google Ads, bespoke website design and development, customer support systems, AI integrations, knowledge bases and crisis management.
Clients may simply take Nia's advice and carry it out themselves, or hand the work over to her. She serves businesses worldwide, whether they trade online or in person, and does so remotely from Madrid.
Plot points
- Search engine optimisation and organic traffic growth
- Paid growth through Google Ads campaigns
- Bespoke website design and build
- Ticketing systems for customer support
- Integrating AI into support
- Help centres and self-service knowledge bases
- Managing crises and conflicts with customers
- Tailored apps, platforms and automated workflows
The Support Queen: the metrics
The numbers in this chapter for thesupportqueen.com: Ahrefs Domain Rating and Majestic link data, with the change since the last chapter. Domain Authority, Page Authority and Spam Score by Moz.
- Domain Rating
- 65
- +3 (up) since last check
- Trust Flow
- 0
- no change since last check
- Citation Flow
- 0
- no change since last check
- Referring domains
- 0
- no change since last check
- External backlinks
- 0
- no change since last check
- Domain Authority (Moz)
- 1
- no change since last check
- Page Authority (Moz)
- 11
- no change since last check
Ahrefs Domain Rating written up 5 Nov 2026, rewritten 5 Nov 2026. Majestic written up 26 Oct 2026, rewritten 26 Oct 2026. Majestic writes the link data. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd. Moz checked 3 Nov 2026, rewritten 3 Nov 2026.
The Support Queen: where the story is hosted
See where it is hosted
Public RDAP record, last read 5 Nov 2026, 04:29 UTC.
- Domain age
- 27 days
- Registered
- Expires
- Registrar
- NameCheap, Inc.
- DNSSEC
- Not signed
The Support Queen: the story since launch
From 2 November 2026, when The Support Queen went live on Startup Launched, to the latest reading we have.
- Domain Rating (Ahrefs)
- 65 +65 (up) since launch
- 0 at launch (2 Nov 2026), 65 on 5 Nov 2026
- Domain Authority (Moz)
- 1
- First measured 3 Nov 2026
- Trust Flow (Majestic)
- 0
- First measured 26 Oct 2026
- Referring domains (Majestic)
- 0
- First measured 26 Oct 2026
- Page Authority (Moz)
- 11
- First measured 3 Nov 2026
- Visits sent to thesupportqueen.com
- 0
Click-throughs from this page to the website, from Startup Launched's own analytics; clicks hidden by some browsers and ad blockers are missing, so it can be higher.
Day 2 since launch. Next receipt: day 30, 2 Dec 2026. What the readings say, nothing more: a rise or fall here is not proof of its cause. We leave out anything we have not measured.
About to launch?
Our free playbook covers what to do before, on and after launch day, plus which launch directories to try.
- Ahead of launch
- Launch day
- Week one
- After launch
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In brief
- What is the scope of your work?
- Everything that faces customers: SEO, Google Ads, website design and development, bespoke apps, support systems, AI integrations, knowledge bases and crisis management.
- Is your role limited to giving advice, or do you also build?
- You get both. Nia is able to create the dashboards, workflows, help centres and integrations that she suggests.
- Is AI customer support something you can assist with?
- Yes. AI live chat and AI ticketing deal with routine questions, then pass tricky or sensitive cases on to a person.
- How does a consultation work?
- It is a talk about the areas where support is struggling and what a strong setup would look like, so you leave with practical ideas. Any implementation can be scoped jointly.
- Which types of business are your clients?
- Online and physical alike. They range from a small company overwhelmed by support, to a salon or gym wanting its own custom billing or customer-retention app, through to large, established names. My work spans PBN.LTD (a major hosting company) and SEO for Vivastreet. I live in Madrid and serve clients worldwide, working remotely.
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