Guides
Customer Stories Inside the Founder Narrative
How to weave customer stories into a founder's account: choosing the right customer, asking permission, telling it fairly and letting the customer speak.
- Writing
- 9 min read
Interviewing a Founder: Questions That Draw Out a Story
How to interview a founder so the answers become a story: preparation, open questions, follow-ups, silence and how to shape what you hear.
- Interviews
- 9 min read
Photographing Founders for the Web
Practical advice for photographing founders for profiles and stories: light, setting, direction, file sizes, alt text and permission, no studio needed.
- Design
- 9 min read