A founder story · WordPress plugins
Page Builder Sandwich
The builder behind the builder: page building since 2015, rebuilt for blocks
Page Builder Sandwich began in 2015 as a front-end page builder. For version 6, the team at Zinn Digital® started again, making a builder that writes the same blocks WordPress itself uses and keeps every page fast. Neil Lock, developer of the Zinn Digital® products, is the founder linked to this listing.
In pictures
Page Builder Sandwich is a WordPress page builder that keeps your pages as ordinary blocks.
The builder behind the builder: page building since 2015, rebuilt for blocks
Content is stored as regular WordPress blocks instead of shortcodes or a private format. WordPress, your theme and your SEO plugin can keep reading your pages, whatever you add later. Build in the usual block editor, or use Sandwich Studio, a full-screen visual editor with a layers panel, undo history, a command palette and keyboard shortcuts.
A page loads just the styles of the blocks it uses, from your own uploads folder, with neutral class names and no generator tags. One measured test page gained +0.5 kB and made 0 requests to other companies' servers. While you build, a free accessibility checker points out missing alternative text and weak colour contrast.
The free plugin offers 44 blocks and 20 website kits. Pro brings 68 more blocks, 8 more kits, a form builder, popups, A/B tests, a theme builder, a design system, a WooCommerce store builder and imports from Elementor, Divi, Beaver Builder, WPBakery and Figma. Claude, ChatGPT, Cursor and other AI agents can build pages via its MCP server with 150 tools.
It has been a WordPress page builder since 2015, and version 6 is a new builder from the ground up. Zinn Digital® Ltd develops, sells and supports it, and Neil Lock builds it.
Plot points
- Ordinary WordPress blocks hold your pages, with no shortcodes
- Sandwich Studio is a full-screen editor offering layers, undo history and a command palette
- Free plugin gives 44 blocks; Pro supplies 68 additional ones
- 20 website kits come free, Pro brings 8 further kits, and section patterns are included
- Each page gets only the CSS it needs, delivered from your own site
- Checks alternative text and colour contrast through an accessibility checker
- A site design panel that stays aligned with your theme's theme.json
- An MCP server exposing 150 tools to Claude, ChatGPT and Cursor
- Pro includes forms, popups and A/B tests
- Pro includes a theme builder, dynamic content and query loops
Pricing
Pricing model: Freemium
No time limit applies to the plugin, which costs nothing. Page Builder Sandwich Pro comes as a yearly or monthly plan for 1 site, 5 sites or unlimited sites, and each has a 14-day free trial needing no card.
See Page Builder Sandwich's full pricing (opens in a new tab)
Page Builder Sandwich: the metrics
The numbers in this chapter for pagebuildersandwich.com: Ahrefs Domain Rating and Majestic link data, with the change since the last chapter. Domain Authority, Page Authority and Spam Score by Moz.
- Domain Rating
- 78
- no change since last check
- Trust Flow
- 51
- no change since last check
- Citation Flow
- 41
- no change since last check
- Referring domains
- 4,471
- no change since last check
- External backlinks
- 32,804
- no change since last check
- Domain Authority (Moz)
- 36
- no change since last check
- Page Authority (Moz)
- 58
- no change since last check
- Spam Score (Moz)
- 1%
- no change since last check
Ahrefs Domain Rating written up 5 Nov 2026, rewritten 2 Nov 2026. Chapter topic: Sports/Soccer (43). Majestic written up 2 Nov 2026, rewritten 2 Nov 2026. Majestic writes the link data. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd. Moz checked 3 Nov 2026, rewritten 3 Nov 2026.
Page Builder Sandwich: where the story is hosted
See where it is hosted
Public RDAP record, last read 4 Nov 2026, 17:53 UTC.
- Domain age
- 11 years
- Registered
- Expires
- Registrar
- Dynadot Inc
- DNSSEC
- Not signed
Page Builder Sandwich: the story since launch
From 2 November 2026, when Page Builder Sandwich went live on Startup Launched, to the latest reading we have.
- Domain Rating (Ahrefs)
- 78 no change since launch
- 78 at launch (2 Nov 2026), 78 on 5 Nov 2026
- Domain Authority (Moz)
- 36
- First measured 3 Nov 2026
- Trust Flow (Majestic)
- 51
- First measured 2 Nov 2026
- Referring domains (Majestic)
- 4,471
- First measured 2 Nov 2026
- Page Authority (Moz)
- 58
- First measured 3 Nov 2026
- Spam Score (Moz)
- 1
- First measured 3 Nov 2026
- Visits sent to pagebuildersandwich.com
- 0
Click-throughs from this page to the website, from Startup Launched's own analytics; clicks hidden by some browsers and ad blockers are missing, so it can be higher.
Day 3 since launch. Next receipt: day 30, 2 Dec 2026. What the readings say, nothing more: a rise or fall here is not proof of its cause. We leave out anything we have not measured.
About to launch?
Our free playbook covers what to do before, on and after launch day, plus which launch directories to try.
- Ahead of launch
- Launch day
- Week one
- After launch
Page Builder Sandwich vs Elementor
Page Builder Sandwich's main competitor is Elementor. See how they compare
Compare and explore
See the alternatives to Page Builder Sandwich, Tranzly vs Page Builder Sandwich, more in WordPress plugins or startups in United Kingdom.
In brief
- Does Page Builder Sandwich cost anything?
- No, not to start. The free plugin has no time limit and comes with 44 blocks, 20 website kits, Sandwich Studio and the accessibility checker. Page Builder Sandwich Pro layers on 68 further blocks, forms, popups, A/B tests and a WooCommerce store builder, and its 14-day free trial needs no card.
- What happens to my content when I build with it, and how is it stored?
- Your work is kept as regular WordPress blocks rather than shortcodes or a private format. That means WordPress, your theme and your SEO plugin can all read it, and a page continues to display its content even when the plugin is turned off.
- Does it affect how fast my website loads?
- A page pulls in just the styles for the blocks it contains, served from your own site. On one measured test page the plugin added +0.5 kB and 0 requests to other companies' servers, while the phone Lighthouse score held at 100.
- Is it possible to bring over pages made in Elementor or Divi?
- Yes, using Pro. It turns pages from Elementor, Divi, Beaver Builder and WPBakery into blocks, supplies a report listing anything worth checking, and leaves the original pages untouched.
- Which company is behind Page Builder Sandwich?
- Zinn Digital® Ltd develops, sells and supports it, and Neil Lock is the person who builds it.
The chapters so far
- Speed measured on a clean WordPress site (opens in a new tab)Page Builder Sandwich 6.28.0 added 0.5 kB to a page and no requests to other servers; the Lighthouse performance score on phones stayed at 100.
- Version 4.0 on its first birthday (opens in a new tab)Version 4.0 was released on the product's first birthday, with an enhanced user interface.
- Version 3.0 (opens in a new tab)Version 3.0 rethought the builder's interface, ten months after the public release, with around 6,000 active installs at the time.
- Shortcode mapping announced (opens in a new tab)Shortcode mapping was announced to support 800+ plugins and 2,000+ shortcodes inside the builder.
- Free Lite version released (opens in a new tab)A free Lite version of Page Builder Sandwich was announced, a trimmed-down edition of the premium plugin.
Neil Lock is the developer of Page Builder Sandwich, a plugin for building WordPress pages; Zinn Digital® Ltd develops, sells and supports it. The name goes...
In Neil Lock's own words: the founder story
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