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Academy11+ vs Ello

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Academy11+ compared with Ello
DetailAcademy11+ logo Academy11+Ello logo Ello
What it doesOnline 11+ exam practice platform with papers, mock exams, and feedback for UK students AI-powered reading and math tutor for ages 5–9 that adapts to each child in real time
StageNot given Not given
FoundedNot given Not given
Based inGB US
Pricing modelFreemium Free trial
PricingFree plan with core features. Premium: £9.99 per month (billed monthly, cancel anytime), £89 per year (save £30.88), or £59 one-time exam-season pass (until exam day). Mock exams booked separately with some free and some offering discounts to Premium members. Exam-season paper bundles from £24.99 pe Not given
Key features
  • Mock exams sat at a set time with results compared against all participants
  • Week-by-week 11+ course timed to exam date
  • Story writing with detailed AI feedback on every story
  • Reading passages with comprehension questions and speed tracking
  • Progress reports showing strengths, gaps by topic and estimated standardised score
  • Daily Mental Maths and English Sprint warm-up games
  • Vocabulary builder with word games and daily workout
  • Interview practice with AI coach feedback
  • Free iOS and Android app for practice on the go
  • Speech recognition trained on child audio
  • Sub-1-second latency conversational AI
  • I Do, We Do, You Do teaching structure
What makes it different
  • Adaptive practice that adjusts difficulty and focuses on weakest topics
  • Clear parent reports with estimated standardised scores by subject and on-track meter for target school
  • ISEB Pre-Test practice with adaptive, real-style timed tests
  • Free Premium scholarships for families on free school meals or Universal Credit
  • All your children on one account with one Premium subscription
  • Custom AI speech recognition built specifically for how children talk
  • Real-time teaching decisions made every turn within one second
  • Reading instruction grounded in Science of Reading research
  • Safety filters and responsible AI guardrails
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last check49 no change since last check
Trust Flow (Majestic)034
Citation Flow (Majestic)1236
Referring domains (Majestic)1886

5 details filled in for both companies.

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